How to get a Meta (Facebook) Blueprint certification in 2022?
There are very few people on this planet who have not heard of Facebook. Facebook is not only a social media giant, it has evolved into a conglomerate absorbing other social media platforms such as WhatsApp and Instagram.
Companies are rushing to build their portfolio on the platform, and all for the right reasons. Given its growing popularity, Facebook launched the Blueprint certification to offer more to its users.
Before we get into the best ways to earn Facebook (meta) Blueprint certifications, let's first understand what the term means and why it should matter to you.
What are Meta (Facebook) Blueprint Certificates?
Meta Blueprint Certifications are online courses and training programs that help you get the most out of Facebook's marketing platforms. As mentioned earlier, companies are rushing to build their portfolio on Facebook. Every person, individual, as well as small, medium and large enterprises are trying to properly promote their product in front of competitors. Meta Blueprint allows exactly this without the involvement of intermediaries.
The courses offered are free, fast, self-guided and self-paced, designed to hone your Facebook, Instagram, Messenger and WhatsApp marketing skills.
The entire Meta Blueprint is divided into two parts: Curriculums and Blueprint Certificates. Curricula are available to small businesses, brands, agencies, job seekers, educators, nonprofits, community leaders, developers, and just about anyone who wants to learn.
Meta Blueprint Certifications will help you succeed in digital marketing by becoming a Certified Meta Professional. The certification programs offered by Meta Blueprint recognize advanced proficiency in all apps and services in the Facebook group.
In addition to these courses offered by Meta on their website, they are also provided by some of the leading online course platforms that can be checked out at the user's convenience.
Meta Blueprint from Meta
Since we are talking about metamarketing courses, it becomes necessary to first talk about the courses offered by Facebook. We have already discussed how Meta divided its courses into two parts: tutorials and certification courses. We will continue to focus on Blueprint certification for this.
Facebook Inc. how the business recently morphed into Meta with the intention of bringing virtual reality under its umbrella. The following certification programs are offered.
- Digital Marketing Specialist: Partner 100-101: Digital Marketing Specialist
- Marketing Specialist: Professional 200-101
- Creative Strategy Professional: Professional 300-101
- Media Planner: Professional 400-101
- Advertising Buyer: Professional 410-101
- Marketing Department Developer: Professional 500-101
- Advanced Marketing Developer: Professional 510-101
- Advertising API Developer: Professional 520-101
You can choose the certifications that interest you and at the same time help you build your career. You can take the 90-minute online exam on the website, thereby earning a certificate. Yes, it's that simple.
The courses offered by Meta are completely free, self-paced and device independent, making them one of the most requested and popular courses on the web. The range of courses and certifications we discussed earlier has something to offer everyone from the beginner to the advanced developer.
Professionals, students and business owners can now schedule their courses and study times as they see fit, making the most of this opportunity.
Associate 100-101: Associate Digital Marketing Specialist
The Meta Certified Digital Marketer covers the core concepts of Facebook, Messenger and Instagram advertising.
A Digital Marketing Specialist is considered suitable for entry-level marketers with little or no relevant experience in the field. This means that job seekers, students or professionals want to change the industry.
The duration of the certification exam is 90 minutes. It tests your understanding of the various products that make up the metafamily, familiarity with platform presence, advertising basics, awareness of advertising creation and management, and reporting.
Meta Certified Marketing Specialist
Marketing Science Certification Exam is about using data, ideas and measurements to make informed marketing decisions. It is considered relevant for candidates with more than 3 years of experience in measurement strategy consulting and research, knowledge of statistics and data skills.
Applicable roles for the Meta Certified Marketing Science Professional exam: Media Analyst, Data Scientist, Quantitative Researcher, Measurement Partner, FMP Measurement Analyst, and Consultant (Technical).
The certification covers evaluating business goals with key performance indicators (KPIs), hypothesizing and identifying variables for testing and measurement, applying concepts for validation/justification, performing analysis, generating ideas, and recommending optimal measurement solutions to achieve a data-driven approach. .
Meta-Certified Creative Strategist
The Media Creative Strategy Certification by Meta identifies and recognizes advanced skills in strategic decision making. It certifies meaningful and effective creative assignments. With this certification, candidates can look for opportunities in the creative space of Facebook, Messenger, and Instagram Marketing.
The exam is suitable for strategists who are gaining creative advertising experience on Facebook and related social media platforms such as Messenger and Instagram.
The certification covers mobile fundamentals, research and ideas, brief development, and assessment and measurement as part of their curriculum. Students are expected to be able to describe the consumer transition to mobile devices and understand Facebook's position as part of the transition to creative teams.
Meta-Certified Media Planner
Professional certification in media planning for competence in developing an end-to-end marketing strategy for Meta. This should be in line with business goals and also complement a holistic marketing plan. The Media Planning certification aims to enable meta marketers to achieve data-driven analytics and marketing goals.
The exam is 105 minutes long and is considered suitable for digital planners, media planners, program planners, general planners, marketing consultants, and hybrid role planners and purchasers.
Preparation for Media Planning Professional can be done using the resources recommended and offered by Facebook/Meta on their platforms in the form of online courses, practice tests, and tutorials. You can take the help of all these resources to understand the exam requirements and do better on the real test.
Applicants are encouraged to acquire skills such as needs assessment, training and understanding, campaign performance monitoring, media strategy, and media recommendations before attempting to become certified as a media planner. They must be able to translate the advertiser's concerns into concrete, measurable business KPIs. They should be able to use industry research and meta-tools to identify and exploit new opportunities.
Meta Certified Media Buying / Shopping Professional
The Professional Media Buying Certification by Meta identifies candidates with advanced skills in the tools, policies, and practices required to buy ads on Facebook, Messenger, and Instagram. This exam validates candidates' knowledge of Facebook ads and campaigns.
The exam is 105 minutes long and is considered suitable for digital media buyers, salespeople, account managers, account managers, marketing executives, social media managers, marketers, and marketing consultants.
The Media Shopping Certification opens the door for candidates to earn the Digital Commerce Specialist Badge after earning the Meta Media Buying Professional Certification.
The exam syllabus covers campaign planning, customization, optimization, and measurement and reporting. The exam tests understanding of Meta Buying fundamentals, business goals, scenarios, audiences, and policies.
Meta Certified Marketer
The Marketing Certification measures students' competence in the technical implementation of marketing solutions. The certification includes a multiple choice exam as well as a coding assessment.
The duration of the MCQ exam is 90 minutes and the duration of the coding assessment is approximately 1 hour. The certification is considered suitable for software developers, front-end engineers, website developers, IT consultants, technology integrators, technology consultants, technical account managers, and partner technical managers.
While most certifications are multilingual, Meta Certified Marketing Developer certifications are only available in English. As with the previous certification, the Marketing Engineer program gives students the opportunity to earn the Mobile Advertising Technician and Advertising API Specialist badges. However, this feature is only available after certification.
Before starting the exam, students should clarify their concepts related to building a business manager, asset management, pixels, product catalog, solutions, and product feed. Students are also expected to master troubleshooting concepts related to pixel integration, product feed, product matching, and advanced matching.
Meta Certified Ads API Developer
The Meta Ads API Developer Certificate assesses competence in configuring and troubleshooting the Marketing API integration. Umbrella certification covers a multiple choice question and coding score similar to the previous certification we discussed.
The Multiple Choice Exam is 90 minutes long and the Coding Exam is approximately 2 hours long. The test and evaluation is considered appropriate for software developers, full-stack engineers, back-end engineers, and solution architects. However, to be eligible to participate in the certification, you must be certified as a Facebook Certified Marketing Developer. The test is only available in English.
Resources available for students to adapt to the structure and content of the exam are available in the form of online courses, coding practice sites, developer documentation, and practice kits.
Now that you know about all the exams, here are a few resources to help you prepare for the Meta Blueprint certification.
Facebook Learn
We'll start straight from the manufacturer. In addition to providing certificates, Facebook also offers free online courses. to promote your business online, establish a presence, and capture the attention of an audience through interactive messaging and advertising. They also help business owners build digital customer relationships through improved and streamlined creative strategies.
Facebook Business Learn curricula have a lot to offer when it comes to content. Since the content is owned and operated by Facebook, it is constantly updated with the latest algorithm changes and other updates.
Get in
Marketing Course for Facebook Business Certifications Benjamin Wilson of the Entrepreneur Academy teaches candidates how to optimize a brand's Facebook home page, identify, and engage with customers the right way. The Udemy Certified Course in Facebook Marketing also focuses heavily on paid advertising to promote brands on Facebook, as well as using Facebook group content. You can also learn how to use Facebook insights in your strategic planning.
Markeko
Markeco offers several practice questions covering a range of topics and subjects relevant to the Facebook Certification (Meta) Blueprint exam. They teach planning, shopping, and association to their students through recorded and live sessions.
HubSpot
HubSpot is not a natural exam resource. However, you can still learn a lot about Facebook advertising through HubSpot. It is considered suitable for social media managers, marketing managers and enterprise directors. HubSpot courses are designed to help you learn how to generate leads and grow your business with Facebook ads, design successful campaigns, and run effective ads.
The HubSpot Facebook (Meta) Blueprint certification curriculum includes the Facebook Lead Generation guide; Get started with Facebook ads and Facebook ads for a dollar a day. 3 lessons, 15 videos, 2 quizzes, spread over a total of 1:24 hours.
Cursor
Coursera , like HubSpot, is not a direct resource for the exam. But it's a great platform for learning about Facebook ads as it teaches its students the concepts of Facebook in general. Coursera's Facebook Ads course is part of the Meta Social Media Marketing Professional Certification with over 4.8 ratings viewed by over 1250 users.
While you'll learn everything you need for a Facebook certification on Coursera, it's considered the best platform for structuring meta ad campaigns, budgeting, placement, and ad scheduling.
LinkedIn training
When it comes to professional certifications, platforms like LinkedIn should not be left behind. While Megan Adams, Linked Learning Class Instructor, may not prepare you for the exam, she is full of the concepts and lessons you need to get certified.
What's best about LinkedIn Learning's Facebook certification program is that it also offers a course completion certificate. In LinkedIn Learning, you'll learn how to amplify your Facebook ads and how to create and manage Facebook ad campaigns.
Final words
Facebook Blueprint certification is a great way to break into a digital marketing space that only looks set to grow in the coming years. Become a Facebook Certified Professional, get ahead of the curve and get the dream job you've always dreamed of.