Best Time to Post on Tiktok, Instagram, Twitter, Facebook, LinkedIn [2022]

Interaction on social media platforms has outgrown the primary goal of making friends and sharing life events. Today, almost every platform has become a marketplace where brands and consumers have a lot to gain. With over 4.64 billion social media users around the world, each forum offers many opportunities for global business.

So, how to take advantage of these online prospects? With the rise of influencers, bloggers, and content creators, it has become paramount to determine the best time to post on top platforms. Yes, investing time in creating content without doing this patch is not worth it, right?

Well, in terms of an algorithm that runs across all social media platforms, not every day, hour, and minute equals getting a decent exposure! Here is a detailed guide to help you determine the best time to post, specific to all popular platforms.

The goals of social media platforms are best achieved when you know how to make them more effective. You can improve your marketing game by simply keeping a schedule of all your social media posts. Here's everything you need to know!

Overview of the best times to participate across all platforms:

  • Posts posted at 9:00 or 10:00 from Tuesday to Thursday get the best response overall.
  • Sunday is the worst day to post on social media as traffic peaks on that day.
  • Any day between Tuesday and Thursday is the best for all social media platforms.

The best time to post content on TikTok

The MAU (Monthly Active User) on TIK is staggering when you look at the stats! The platform attracts over a billion users every month. It is expected that by the end of 2022 it will grow to 1.8 billion people. The forum mainly entertains artists and influencers who collaborate with brands to promote their products.

Since the audience on this platform is looking for entertainment and fun, creating enjoyable content on these days will be very productive.

  • On Mondays, the best time is from 6:00 to 10:00 or at 22:00.
  • On Tuesdays, share messages at 2:00, 4:00, or 21:00.
  • On Wednesdays, use the early hours of 7-8am or send messages at 11pm.
  • On Thursdays and Fridays, post in the morning from 5 am to 9 am or from 3 pm to 7 pm.
  • Weekends are best from 7:00 to 11:00 or from 16:00 to 20:00.


The best time to post content on Instagram

Instagram is the go-to social media platform when it comes to marketing and content creation. With new features and tools being added to the app frequently, it attracts millions of people every day. 28% of the total number of Internet users in the world use Instagram on a daily basis, which gives it more than 1.22 million MAU. Influencers, celebrities, content creators, and marketers get the most attention on this platform. You can use the time below to your advantage!

  • From Monday to Thursday, the best time to post content on Instagram is from 9:00 am to 12:00 pm.
  • From Friday to Sunday, use the late afternoon and evening to post on the platform. So, 3-6 pm and 6-9 pm are the best slots.

Weekends are usually the worst days to post, resulting in less engagement.

The best time to post content on Facebook

Facebook has maintained its popularity over time. From a platform for meeting new friends to a huge online marketplace, Facebook has received a huge response. It has over 2.93 billion users worldwide. Sounds impressive, doesn't it?

So you can make the most of your Facebook-hosted content by posting on Tuesday, Wednesday, and Friday from 9:00 am to 1:00 pm. Like Instagram, the worst days to post on this platform are Saturday and Sunday.

The best time to post content on Twitter

Twitter is probably one of the few informative yet engaging texting platforms in the world that brings people together with thoughts and opinions. It has about 330 million MAUs. Some people get huge exposure by sharing their tweets at the best time to post.

  • Posting tweets and messages on Twitter from noon to 3:00 pm or after 5:00 pm every day is the best way to reach out to your audience.
  • The worst time to post on Twitter is early in the morning.
  • The best day, according to many top marketers, is Friday.

Best Time to Post Content on LinkedIn

LinkedIn has become a boon for professionals and career seekers who can connect with employers around the world. This makes networking easy and safe for people from different markets and backgrounds. As of the first quarter of 2022, it has over 822 million registered users. The best time to post on Linkedin is here.

  • On Tuesdays, the best time is from 10:00 to 12:00.
  • On other days of the week, share content from noon to 3:00 pm or from 6:00 pm to 9:00 pm.
  • Wednesday and Thursday are the best days to post on LinkedIn.

The best time to post content on YouTube

YouTube is all about posting videos and Vlogs about anything and everything. It is perhaps the most actively used social network in the world. As of 2021, YouTube is reported to have over 2.5 billion users worldwide. So, if you want to take advantage of this vast user base of the platform, publish your content within the following timeframes.

  • The best days to post on YouTube are Friday and Saturday, according to 23% and 25% of marketers.
  • The best time is from noon to 15:00, from 15:00 to 18:00 and from 18:00 to 21:00.

Best time to post content on Reddit

Reddit - It has about 48 million MAUs in the world. From funny stories and memes to texts and videos, people post all sorts of content here. While Reddit's market share isn't as strong as Facebook and Instagram's, the portal is productive in many ways. Here's the schedule you need to keep in mind when posting on Reddit!

  • The best time to post content on Reddit is Monday through Wednesday, between 6 am and 8 am.
  • On Thursday and Friday, you must post between 4:00 AM and 8:00 AM.
  • On Saturday, you can share content after midnight until 2am.
  • Early morning is best on Sundays. So, share posts from 6 to 10 am.

Best time to post content on Pinterest

Pinterest may be one of the least talked about social media platforms that we use extensively. As of the first quarter of 2022, it has a whopping 433 million monthly active users. Its growing popularity makes it one of the best online portals that companies and content creators use. According to the latest reports, 38% of the users of this portal are between the ages of 50 and 64.

So the best time to post on Pinterest is between 6pm and 9pm every day of the week!

Best time to send emails/newsletters

Using Email Address and newsletters for brand promotion, updates and engagement have increased over the last couple of years. Today, almost every company uses their customer's email database to inform them about new products and offers.

Because people often check their email every morning, you'll get the most out of sharing newsletters and emails between 8:00 and 10:00 every day.

Does the right time matter?

Yes, the timing of your social media posts can make a huge difference to how well and quickly you reach your audience. All the time intervals discussed earlier are well studied. Marketers, influencers, and content creators who post at specific times have admitted to getting better response. This difference arises from the fact that there is less traffic during these hours. Thus, the chances of your messages getting into traffic are comparatively less.

Key Findings

Saving time is essential for social media users who use popular platforms for a specific purpose. If you're dealing with a large audience and want to stay active on all of these portals, your best bet is to create your own posting schedule. You can also take the help of professionals to manage your social media accounts. Yes, social media management services are readily available online.

You can also view these social media management courses for a career in this field.

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